Personalized Soup?
Brilliant & inspiring. Looking for a way to make lemons out of lemonade? Heinz repackaged the common cold and made it a marketing tool. Springwise.com writes: Heinz used Facebook to enable fans to send a personalized tin of soup to friends suffering with a cold. Heinz partnered with We Are Social in order to increase ...
Are You a Screaming Toddler?
What do parenting and marketing have in common? This morning as I cleaned my inbox over at Data Dog I couldn’t help see the correlation between marketing genius Seth Godin and parenting expert Dr. Charles Fay. Godin compares marketing to a screaming child, “Like a toddler ignoring his ever more insistent parent, it’s so easy ...
