Personalized Soup?

Brilliant & inspiring. Looking for a way to make lemons out of lemonade?
Heinz repackaged the common cold and made it a marketing tool. Springwise.com writes:

Heinz used Facebook to enable fans to send a personalized tin of soup to friends suffering with a cold. Heinz partnered with We Are Social in order to increase social media presence and sales, which resulted in a timely and relevant seasonal campaign acting as an alternative to a “Get Well Soon” card.

Throughout October, after becoming a fan of the Heinz UK Facebook page, users could customize a can of Cream of Tomato or Chicken soup with the name of a sick friend or loved one, to be delivered within three to four days.

Their numbers speak for themselves, 83K folks out there “like” tomato soup.  {Wonderful!}

Note: Originally share at the Data Dog R&D Lab.